01 / Logo

Two colorways. Zero improvisation.

The standard mark lives on light backgrounds; the reversed mark lives on dark ones. That's the whole rule — please don't invent a third.

3D Soft Tech primary logo — black and yellow pixel wordmark on light background
3D Soft Tech reversed logo — white and yellow pixel wordmark on dark background

Do

  • Keep clear space around the logo equal to the height of the "3D" block, on all sides
  • Use it on solid black, white, or paper backgrounds
  • Scale proportionally — corners stay square, pixels stay crisp
  • Use the "3D" icon mark alone for circular avatars and favicons

Don't

  • Stretch, skew, rotate, or "just nudge it a little"
  • Recolor the wordmark — the palette below is the palette
  • Place it on busy photos or gradients
  • Add drop shadows, glows, or smoothing — pixel edges stay sharp
02 / Color

Four colors. One of them does all the shouting.

A monochrome core pulled straight from the logo, with arcade amber reserved for calls to action, highlights, and moments of energy. If everything is amber, nothing is.

Jet Black
#0A0A0A
RGB 10,10,10
Paper White
#F7F5EF
RGB 247,245,239
Arcade Amber
#FFB000
RGB 255,176,0
Circuit Gray
#2A2A2A
RGB 42,42,42
03 / Typography

Two typefaces, two jobs.

The pixel face carries the arcade identity — headlines, in caps, used sparingly. The body face carries everything that actually needs to be read.

Display — Press Start 2P

3D Soft Tech

For logo lockups, section headers, and short taglines. Never for paragraphs — pixel fonts lose legibility below 18px and over long lines.

Body — Montserrat

3D Soft Tech partners with brands to design, develop, and market their way to growth — pairing sharp visual identity with reliable engineering and campaigns that convert.

For all body copy, posts, captions, and proposals. Regular for body, Bold (700) for emphasis. IBM Plex Mono handles labels, tags, and fine print.

04 / Voice

"Designing. Developing. Digital Marketing."

The tagline is the pitch. Everything we write should sound like a smart friend explaining something — not a brochure trying to impress a boardroom.

01

Direct

Short sentences. No jargon padding. Say what the work does.

02

Confident

State capability plainly — let the three D's speak for themselves.

03

Energetic

Arcade DNA means momentum — active verbs, forward motion.

04

Grounded

Every claim backed by a service, a result, or a client outcome.

05 / Social Placement

Where the logo goes, and how big.

Proportions are given as a percentage of canvas width, so they scale correctly at any resolution. When in doubt: smaller logo, more clear space.

PlacementCanvasLogo widthMarginMark used
LinkedIn feed post1200×120014–18%6% from edgeIcon or full lockup
Instagram feed post1080×135012–16%6% from edgeIcon or full lockup
Instagram / LinkedIn story1080×192060–75%Centered, 10% topFull lockup
Profile picture / avatar400×40055–65%CenteredIcon mark only
LinkedIn cover banner1584×39630–36%5% left marginFull lockup
Need Assets?

Building something with our brand?

Grab the logos above, stick to the palette, and if you're ever unsure — just ask. We'd rather answer a question than fix a stretched logo.

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